Interview with Mr. Ho Wen Yan, Chief Executive Officer of Hua Yang Berhad by MIRA
Hua Yang Berhad, a MIRA member listed under the Properties Sector of Bursa Malaysia, has built a reputation for providing affordable homes to the public.
Ho Wen Yan, from the pioneer batch of Certified Investor Relations practitioners, shares with us his plans to transform Hua Yang to be one of the country’s largest property developers in the next five years.
What are your views on the prospects of the property industry in Malaysia and in particular, the affordable properties segment?
Taking into consideration Malaysia’s growing population and young demographic profile, we expect demand for affordable properties to remain strong. In Klang Valley, this segment of the property market is under-served, leading to an imbalance in the demand and supply of homes for middle class income families. We strive to fill this gap by leveraging on our experience and track record in delivering homes which are affordable to first-time home buyers.
In view of the fast changing landscape, what strategy have you put in place to achieve your goal?
A successful company always puts customers first. Young families today aspire and work towards owning their first dream home. At Hua Yang, we aim to be a property developer that adds value to our customers. We will constantly strive for improvements in terms of operations and products delivered to ensure that our properties remain affordable for the average middle income family.
With the longer term plans laid out, what can be expected from Hua Yang over the near term?
We have property development projects spanning across Johor, Perak, Klang Valley and Negeri Sembilan. Our flagship mixed integrated development project in Klang Valley, One South, will be our single largest development in Klang Valley. The project’s success will raise our profile amongst Klang Valley residents and reinforce our statement that Hua Yang is the upcoming developer to watch.
Having been appointed CEO since August 2010 from your previous role as Chief Operating Officer, please share with us the journey so far and what shapes the way the Company manages its relationship with its management team and stakeholders.
I am fortunate and grateful for the Board’s guidance and continued vote of confidence to have entrusted me with the role to build on the Company’s legacy, which is to build affordable homes for the nation.
I would like to share some key lessons that I have garnered over my career path.
My first business lesson is that the Company is about its ”people”.
Our current achievements have been built on the teamwork and hard work of my current colleagues and those before us. As we continue to build on our achievements, the goal is to develop a young, professional group of managers and senior management capable of steering the Company towards greater success in the future.
To move the Company forward, we will also need to tap on the initiatives and hard work of the talented staff we have.
The second business lesson is about the "process" taken to achieve the desired results.
Although we set ourselves targets and milestones, the process is just as important as the result. The process of building successful relationships with associates, the process of seeing our staff grow in ability and maturity and the process of executing projects. These are just as rewarding and fulfilling as achieving targets.
I continue to spearhead the Company’s strategy on investor relations, a role which I had embraced in my previous position. With plans to grow the Company, it is absolutely vital to consistently manage our stakeholders’ expectations while maintaining visibility to the investment community.
The journey ahead will be long and challenging but with the right mind-set and perspective, I believe it will be enjoyable and fulfilling.
|| : Hua Yang Berhad
|| Financial year end
|| : Main Market
|| Latest results
||3rd quarter ended 31 Dec 2010
|| : Property
|| IR Contact
|| Ms. May Chan, Financial Controller
| Stock code
|| : 5062
| Stock name
Details correct as at February 2011
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The above interview was conducted by MIRA based on the information provided by Hua Yang Berhad.
MIRA does not warrant or represent, expressly or implied as to the accuracy or completeness of the information provided. MIRA shall not liable for any decisions made in reliance of the said information.